Irish Special Olympics Goes the way of Bluetooth

The Irish Special Olympics took on the role of providing their visitors with a new mechanism to deliver their messages; Bluetooth marketing.

BlueZone provided several units for the opening ceremony night along with units deployed around the various venues where the games were held.

To read the press release, visit: http://www.irishpressreleases.ie/2010/06/10/irish-special-olympics-goes-to-the-bluezone/

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BlueZone on the Mobile Marketing Blog

The Mobile Marketing Blog adds their own piece to the recent press coverage BlueZone received from the Irish Times.

Thanks for your support.

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Viral Marketing

Viral Marketing is an exceptional form of advertising and one that requires a marketing strategy to put in play. However once you get the initial viral message out there the potential for the message to go viral is huge.

On our Viral Marketing page you can get a good idea of how a viral marketing campaign can work with Bluetooth Marketing.

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QR Code

QR Codes are quickly becoming a new mechanism for advertisers to get their message across to “those in the know” once recognising the QR Code graphic.

So what is a QR Code?

Well, put simply a QR Code is a barcode. The “QR” stands for “Quick Response”, with the message being able to be decoded at high speed.

Developed in Japan, QR codes are used in manufacturing, commercial applications and are often seen in magazines, on shop windows and even projected onto buildings.

Below is a typical QR Code and what it would look like printed in a magazine.

Typical QR Code

How do users decode these QR Codes?

Typically the uesr takes a photograph of the QR Code using the camera on their phone. QR software (pre installed) can either take over the user’s camera function and “sandbox” the photo in the application so it can take the photo and incorporate it into the software.

The software then decodes the image to either a URL or some text with the desired message.

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BLUEZONE AND TGIs AGREE FREE INTERNET SERVICE DEAL

TGI Fridays rolls out Free Internet to all Four Restaurants

BlueZone Media has agreed a deal with restaurant chain TGI Friday’s to supply free internet access in each of the chain’s four restaurants nationwide.  The service enables anyone with a bluetooth mobile phone to surf the web for free and has been selected by TGI Friday’s after a successful trial in their Dundrum restaurant.  TGI Friday’s St. Stephens Green, Blanchardstown and Blackrock in Dublin as well as Victoria Square in Belfast will offer the service.

As bluetooth mobile phones are now nearly ubiquitous, the service allows more customers to enjoy the benefits of the BlueZone service than a standard WiFi enabled hotspot.

To date statistics from the service show that one in four diners in TGI Friday’s Dundrum are using it, with a large number checking Facebook and searching Google.

“Being able to browse the internet on the go is now as important as being able to make calls on the go as so much of our lives are led online.  We’ve had people chatting with friends over IM, updating their Facebook and even checking their CAO offers in TGI Friday’s.  The great advantage of the BlueZone device is that it allows the vast majority of our customers to enjoy a quick browse while they eat, without the need for a laptop.” said Liz Gale of TGI FRIDAYS

BlueZone has supplied the service in locations as diverse as restaurants and car dealerships with companies eager to offer free services to expand footfall on retail premises.  BlueZone have been nominated for Fleet Magazine’s transport innovation award for their work in providing free internet on buses across the country.

“Facebook revealed that they are now expecting their one millionth Irish member within three months and that the average user spends 30 minutes per day on the site.  As it and other social networking sites continue to grow in popularity so to will public demand to access them wherever they are,” said Bluezone Managing Director Kevin O’Connor.

Liz Gale adds: “This might bode badly for table manners but people are increasingly co-ordinating their lives on Facebook and Bebo so browsing them in a restaurant is as normal as taking a call at dinner.”

The technology from BlueZone Media works by broadcasting broadband over a bluetooth network, created using a very small router.  Mobiles with bluetooth turned on are prompted to download a custom web browser.  The browser functions similarly to those on PCs and enables users to view a selection of sites in a condensed form free of charge.

For further information please contact:

Bernice Burnside                Thomas Brunkard
Bvisible Communications            Bvisible Communications
01-845-2401                    01-845-2401
087-2337366/                    085-7189920
bernice@bvisible.ie                thomas@bvisible.ie

About BlueZone Media

Set up in 2008, BlueZone Media provides bluetooth marketing and internet access solutions to businesses including coach companies, retailers and restaurants.

Clients benefit by attracting customers with free and easy access to internet services without the need for a computer.  The service also allows businesses to broadcast coupons, advertisements and other information directly to customers over an 80 metre radius.

With most mobile phones equipped with bluetooth and the majority of the population now owning their own mobile phone, the service is an effective and cheap way for businesses to communicate with all their customers as well as offering them an incentive to be in their shop, restaurant or bus.

The company is headed up by Kevin O’Connor, an experienced marketing and technology specialist.  More information can be found at www.bluezone.ie

About TGI Fridays

TGI Fridays is operated in Ireland by EE Group limited.  The company also established the successful Leisureplex chain of amusement centres as well as operating Dublin’s Hard Rock Café in Temple Bar.  there are five TGI Friday’s restaurants in Ireland and a sixth is planned for Swords, Co. Dublin to open by the end of the year.

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TGI NEWS – Official: Dinner Manners Dead

Statistics from a new device, that allows anyone to freely browse the Internet through their phone, reveal that 1 in 4 diners in TGI Friday’s Dundrum are using the service to check Facebook and search Google instead of sharing the time with family and friends.

“We’ve had people chatting with friends over IM, reading emails and even checking their CAO offers,” said  TGI Friday’s Marketing Manager Liz Gale.  “Being able to browse the internet on the go is now as important as being able to make calls on the go as so much of our lives are led online.  This might bode badly for table manners but people are increasingly co-ordinating their lives on Facebook and Bebo so browsing them in a restaurant is as normal as taking a call at dinner.”

After an initial trial of the service in its Dundrum branch revealed high interest in simultaneously eating and Facebooking, TGI Fridays is now expanding the free internet service across all its restaurants nationwide- St. Stephens Green, Blanchardstown and Blackrock in Dublin as well as Victoria Square in Belfast.

The service is provided by BlueZone Media and works by letting anyone with a Bluetooth equipped mobile phone to browse the internet in a shop, bus or plane.  Kevin O’Connor, MD of BlueZone Media says:“The BlueZone device is facilitating the vast majority of TGI customers to enjoy a quick browse while they eat.  Unlike other services you don’t need a laptop to go online- once your phone has bluetooth, which the vast majority have, then it’s free to use.”

BlueZone has supplied the service in locations as diverse as restaurants and car dealerships.  They have been nominated for Fleet Magazine’s transport innovation award for their work in providing free internet on buses across the country.

“Facebook revealed that they are now expecting their one millionth Irish member within three months and that the average user spends 30 minutes per day on the site.  As it and other social networking sites continue to grow in popularity so to will public demand to access them wherever they are.” added Bluezone Managing Director Kevin O’Connor.

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CollegeLink provide passengers with free Wifi Access

Bus company Collegelink based in Co. Kerry are to provide lucky students in the Munster region with free Wifi access and BlueZone Onboard.

The move to provide students this service is a clear sign that companies need to keep improving their services in order to retain and gain new customers.

For more information on Collegelink’s implementation, and for students wishing to travel on the bus, this page provides you with details on getting online.

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South East Weddings introduces Bluetooth Advertising

Today BlueZone Media installed Bluetooth equipment for the wedding show in the Brandon House Hotel in New Ross organised by South East Weddings Magazine.

The aim of the Bluetooth campaign was to make the visitors and suppliers aware of the magazine and to help spread their magazine brand.

The message would also make suppliers at the event aware of the magazine’s advertising capabilities and contact details.

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BlueZone Media and Butlers Buses on RTÉ Sunday Business Show

Today BlueZone Media and Butlers Buses were on RTÉ's Sunday Business show. 



Featuring myself (Kevin O'Connor), Kevin Butler (owner of Butlers Buses) and 

Tim Desmond (RTÉ). We take a spin on the 53 seater Volvo for a short spin to Fota Island.
 Read the rest of this entry »

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Wifi On Planes – Bluetooth Internet Possibilities

So it turns out that Airtran Airways have just installed wifi onboard their entire 136 fleet of aircraft making them the first airline to offer Wifi onboard all flights.

Utilising Wifi onboard flights allows business people to communicate back to the office and being more productive in the air means you’ll get the job done faster on the other end.

But what about those that don’t have a laptop or a Wifi enabled phone? like the majority of passengers onboard a flight, they won’t have a laptop with them. But they will have a mobile phone.

Switching on “Flight Mode” on mobile phones, and creating a bluetooth connection to the BlueZone Onboard system (which in turn is connected to the Wifi service) would mean that those without a laptop can still get online.

Looking to the future I can see more airlines taking up Wifi services and coupling that with BlueZone Onboard means that the airlines can offer a TOTAL internet service to all its passengers.

Kevin.

Full news article here

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