BLUEZONE AND TGIs AGREE FREE INTERNET SERVICE DEAL
Posted: September 23rd, 2009 | Author: koconnor | Filed under: Press Releases | No Comments »
TGI Fridays rolls out Free Internet to all Four Restaurants
BlueZone Media has agreed a deal with restaurant chain TGI Friday’s to supply free internet access in each of the chain’s four restaurants nationwide. The service enables anyone with a bluetooth mobile phone to surf the web for free and has been selected by TGI Friday’s after a successful trial in their Dundrum restaurant. TGI Friday’s St. Stephens Green, Blanchardstown and Blackrock in Dublin as well as Victoria Square in Belfast will offer the service.
As bluetooth mobile phones are now nearly ubiquitous, the service allows more customers to enjoy the benefits of the BlueZone service than a standard WiFi enabled hotspot.
To date statistics from the service show that one in four diners in TGI Friday’s Dundrum are using it, with a large number checking Facebook and searching Google.
“Being able to browse the internet on the go is now as important as being able to make calls on the go as so much of our lives are led online. We’ve had people chatting with friends over IM, updating their Facebook and even checking their CAO offers in TGI Friday’s. The great advantage of the BlueZone device is that it allows the vast majority of our customers to enjoy a quick browse while they eat, without the need for a laptop.” said Liz Gale of TGI FRIDAYS
BlueZone has supplied the service in locations as diverse as restaurants and car dealerships with companies eager to offer free services to expand footfall on retail premises. BlueZone have been nominated for Fleet Magazine’s transport innovation award for their work in providing free internet on buses across the country.
“Facebook revealed that they are now expecting their one millionth Irish member within three months and that the average user spends 30 minutes per day on the site. As it and other social networking sites continue to grow in popularity so to will public demand to access them wherever they are,” said Bluezone Managing Director Kevin O’Connor.
Liz Gale adds: “This might bode badly for table manners but people are increasingly co-ordinating their lives on Facebook and Bebo so browsing them in a restaurant is as normal as taking a call at dinner.”
The technology from BlueZone Media works by broadcasting broadband over a bluetooth network, created using a very small router. Mobiles with bluetooth turned on are prompted to download a custom web browser. The browser functions similarly to those on PCs and enables users to view a selection of sites in a condensed form free of charge.
For further information please contact:
Bernice Burnside Thomas Brunkard
Bvisible Communications Bvisible Communications
01-845-2401 01-845-2401
087-2337366/ 085-7189920
bernice@bvisible.ie thomas@bvisible.ie
About BlueZone Media
Set up in 2008, BlueZone Media provides bluetooth marketing and internet access solutions to businesses including coach companies, retailers and restaurants.
Clients benefit by attracting customers with free and easy access to internet services without the need for a computer. The service also allows businesses to broadcast coupons, advertisements and other information directly to customers over an 80 metre radius.
With most mobile phones equipped with bluetooth and the majority of the population now owning their own mobile phone, the service is an effective and cheap way for businesses to communicate with all their customers as well as offering them an incentive to be in their shop, restaurant or bus.
The company is headed up by Kevin O’Connor, an experienced marketing and technology specialist. More information can be found at www.bluezone.ie
About TGI Fridays
TGI Fridays is operated in Ireland by EE Group limited. The company also established the successful Leisureplex chain of amusement centres as well as operating Dublin’s Hard Rock Café in Temple Bar. there are five TGI Friday’s restaurants in Ireland and a sixth is planned for Swords, Co. Dublin to open by the end of the year.
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The move to provide students this service is a clear sign that companies need to keep improving their services in order to retain and gain new customers.