TGI FriDAY’S offer Free Bluetooth Internet
Posted: July 8th, 2009 | Author: koconnor | Filed under: News | 1 Comment »
Utilising a Bluetooth marketing campaign, TGI FRiDAY’S today offered their customers FREE Bluetooth Internet on mobile phones. Customers are prompted to download a special Bluetooth internet browser and after installation get to browse various sites such as Facebook, Wikipedia, Instant Messenger (eBuddy), Flikr to name but a few (demo). Of course there’s Google Mobile so you can also search to your heart’s content.
At the top of the browser there is a main portal that upon entry customers can view a daily changing pages featuring cool mobile websites, polls, quizzes and the odd advert thrown in here and there.
To utilise the free Bluetooth Internet you must be within the proximity of the Bluetooth equipment. Great news for store owners as this can help:
1. Get customers to stay instore for longer
2. Increase the value of the customer’s experience
3. Build customer loyalty, ultimately leading to a return to the store to utilise service
BlueZone Media are proud to have TGI FRiDAY’S as a valued customer. If you’re in Dundrum and fancy something to eat, head into TGI FRiDAY’S, turn on your Bluetooth (plenty of signs instore) and enjoy FREE Bluetooth internet on your phone.
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