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	<title>BlueZone Media &#187; qrcode</title>
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	<description>Proximity Marketing &#124; Bluetooth marketing</description>
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		<title>QR Code</title>
		<link>http://bluezone.ie/blog/qr-codes/qr-code/</link>
		<comments>http://bluezone.ie/blog/qr-codes/qr-code/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 14:06:38 +0000</pubDate>
		<dc:creator>koconnor</dc:creator>
				<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[2d barcode]]></category>
		<category><![CDATA[2dbarcodes]]></category>
		<category><![CDATA[2dcode]]></category>
		<category><![CDATA[2dcodes]]></category>
		<category><![CDATA[barcode]]></category>
		<category><![CDATA[barcodes]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[qrcode]]></category>
		<category><![CDATA[qrcodes]]></category>

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		<description><![CDATA[This post details what QR Codes are and what they are used for.]]></description>
			<content:encoded><![CDATA[<p>QR Codes are quickly becoming a new mechanism for advertisers to get their message across to &#8220;those in the know&#8221; once recognising the QR Code graphic.</p>
<p>So what is a QR Code?</p>
<p>Well, put simply a QR Code is a barcode. The &#8220;QR&#8221; stands for &#8220;Quick Response&#8221;, with the message being able to be decoded at high speed.</p>
<p>Developed in Japan, QR codes are used in manufacturing, commercial applications and are often seen in magazines, on shop windows and even projected onto buildings.</p>
<p>Below is a typical QR Code and what it would look like printed in a magazine.</p>
<div class="wp-caption aligncenter" style="width: 220px"><img title="QR Code" src="http://qrcode.kaywa.com/img.php?s=6&amp;d=BlueZone%20Media%0D%0Ahttp%3A%2F%2Fbluezone.ie" alt="Typical QR Code" width="210" height="210" /><p class="wp-caption-text">Typical QR Code</p></div>
<p>How do users decode these QR Codes?</p>
<p>Typically the uesr takes a photograph of the QR Code using the camera on their phone. QR software (pre installed) can either take over the user&#8217;s camera function and &#8220;sandbox&#8221; the photo in the application so it can take the photo and incorporate it into the software.</p>
<p>The software then decodes the image to either a URL or some text with the desired message.
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