Ferrybank Motos title

Ferrybank bluetooth advert

Another recent addition to our clients list, Ferrybank Motors are utilising Bluetooth Advertising in conjunction with their €3000 scrappage offer for new and used cars.

Utilising a Bluetooth marketing campaign at their forecourt means they are reaching out to customers using other unconventional means. Displaying a message to remind visitors they are in a BlueVibe hotspot means the opt in rate for this particular campaign may be higher than conventional leaflets or newspaper adverts.

Along with the familiar Ferrybank name, the opt in rate increases due to the location of the device and the device optin name, "Ferrybank Motors" It creates familiarity with the user who recognises the name and is more likely to opt in to receive the message.